It’s easy to spot dollar signs glittering in the eyes of most would-be entrepreneurs. Money is the goal. Funding is the hurdle.
With all the focus on cash, it’s easy to forget the far more pressing issue: sales.
If you can’t sell your product or service, it won’t matter if you have investors — your business is doomed to fail. Starting by selling (and bootstrapping your way to sustainability) can be a smarter — albeit slower — way to start a new venture.
Read full article at EpicLaunch.com
The post Stop Worrying About Funding! What You Really Need Is Sales appeared first on Confirm Biosciences Blog.